Meet the SeniorBridge Brooklyn Team

Ruth Farrago, CMC
Vice President of Operations

Ruth Farrago has over 20 years of experience in health care administration. She was the Administrator of an inpatient and outpatient comprehensive Rehabilitation and Orthopedic Division at Downstate Medical Centers in Brooklyn. She has an extensive background in home care marketing and management having worked for St. Vincent’s Catholic Medical Centers as the Director of Intake and was then the Branch Manager/Administrator at New York Health Care. Ruth was also the Executive Director of Sunrise Assisted Living of East Meadow where she was responsible for the daily operations of the facility, client and family satisfaction, management of the sales and marketing team and coordinated community outreach and events. Ruth has a Bachelors of Science from SUNY College of Oneonta where she majored in Business Economics and she is currently completing a Masters Degree at Long Island University specializing in Gerontology. Ruth has received her certification in Geriatric Care Management (CMC). She is a current member of the National Association of Professional Geriatric Care Managers and the Case Management Society of America.

Jerry Biga, MBA, RN, BSN
Director of Client Services

Jerry joins SeniorBridge with more than 30 years experience in the healthcare field, with particular expertise in caring for seniors and HIV/AIDS patients. Most recently, Jerry was Vice President of Residential Services for VillageCare in New York City. Utilizing his breadth of knowledge and experience, Jerry led two nursing homes with 406 beds and an 80-bed mixed-use senior housing facility and acted as team leader for the operational team opening a 105-bed sub-acute rehabilitation facility. Previous work experience includes Director of Nursing and Nursing Home Administrator for VillageCare's Rivington House and Coordinator of HIV Services for Cabrini Medical Center. Jerry began his career in the health field as a Staff Nurse in the ICU department of Cabrini Medical Center in New York City. He holds Nursing licenses and Nursing Home Administrator licenses in New York and New Jersey. Jerry received his AAN degree from University of South Carolina, BSN from the University of the State of New York in Albany, and MBA from Baruch College/Mount Sinai School of Medicine in New York City. Jerry is professionally associated with the American College of Health Care Administrators.

Odalis Cortes, RN, CMC
Director of Client Services

Odalis is a Registered Nurse who most recently worked in Mount Sinai Medical Center’s Acute Care for the Elderly Unit, where she managed an inpatient geriatric unit that implemented the Hartford Institute’s “Best Practices in Care for Older Adults” guidelines. She was also previously a Home Care Nurse at Mount Sinai’s Home Health Agency, assessing the comprehensive needs of adult and geriatric patients and at Little Sisters of the Assumption Family Health Services, providing case management for both geriatric and pediatric/maternal health patients. As well as earning an Associate Degree in Nursing from Orange County Community College, Odalis obtained her Bachelor of Science degree in Nursing at Lehman College School of Nursing. She gathered data on the prevention of pressure ulcers for a Mount Sinai Hospital study and presented findings on the importance of mouth care in the elderly population at a Mount Sinai geriatric conference.

Eileen Zenker, LCSW
Director of Client Services

Eileen joins SeniorBridge with 23 years' experience as a social work administrator and health care planner. Most recently, she served as Acting Director of the Department of Social Work at NYU Langone Medical Center, responsible for leadership and management of social work programs at Tisch Hospital and Rusk Institute, having been promoted from positions as Associate Director and Assistant Director. Earlier, Eileen was Senior Health Care Program Planner Analyst at the NYC Health and Hospitals Corporation, working as internal consultant to 11 municipal hospitals and 4 long-term facilities in the HHC system. She earned a BA in Psychology at SUNY Oneonta, a Master's degree in Social Work at the Hunter College School of Social Work, and completed a certificate in Bio-Ethics at Montefiore Hospital. Eileen has presented papers on elder care, discharge planning, and bioethics at professional meetings.

Adam Zeidler
Regional Director of Professional Relations

Adam brings more than 9 years of marketing and customer service experience throughout the New York area. Prior to joining SeniorBridge, Adam held multiple positions at Sunrise Senior Living, and most recently served as Area Sales Manager and Regional Director of Sales and Marketing, responsible for all aspects of the hiring and training process. He also served as Executive Director responsible for overall leadership, management and community success as well as Director of Community Relations where he developed strong community relationships and educated residents and families on programs. Adam attended the University of Miami in Florida and earned a Bachelor of Science degree in Motion Picture Production and a Bachelor of Arts degree in English with a concentration in Creative Writing.

Terry Nolan
Director of Professional Relations

Terry brings more than a decade of consultative sales and management experience, with particular expertise in new business development, to her role as Director of Professional Relations. Her commitment to excellence encompasses all areas of her work including client relationship management and market intelligence throughout the New York area. Prior to joining SeniorBridge, Terry served as On-Site Nurse Liaison for a home infusion company, where she collaborated with social workers, case managers, nurse practitioners, doctors and other health care professionals to ensure safe discharge planning.  While educating patients and caregivers on the basics of home infusion therapy she became acquainted with trends and challenges currently facing the elder population. Other career highlights include a 20-year career in the staffing industry developing and growing business, culminating at Strategic Workforce Solutions as Vice President and Sales Manager and as an Account Executive at a National Long Island-based bank and excelling in a highly competitive financial market by developing a reputation as a trustworthy business partner at Delta Funding. Terry attended Fordham University and graduated from Columbia-Presbyterian School of Practical Nursing. She holds certification in hospice care and has volunteered for the American Red Cross.