Mark Naghsh, LMSW
Executive Director

In his previous careers, Mark Naghsh has been a Clinical Social Worker at Village Center for Care in Brooklyn, providing family-centered therapy, and was a therapist in private practice with Laurence Florek Associates. He has also served as Clinical Manager and Director of Creative Art Therapies for Housing Works in Brooklyn, where among other roles, he designed and implemented therapeutic recreational programs for the elderly. Mr. Naghsh has been a consultant in music therapy for Global Communication Services, Lake Success, New York, and a music therapist at Parkshore Nursing Home in Brooklyn. He has a Master's degree in Social Work from Hunter College School of Social Work and a BS in Music Therapy from the State University at New Paltz, New York.

Victoria Gonzalez
Director of Professional Relations

Victoria Gonzalez has joined the Queens branch from her most recent position as Director of Sales and Marketing at the Prospect Park Residence, an assisted living facility in Brooklyn. For 10 years there, Victoria was involved in everything from helping residents and families through the admission process to community outreach and the development of marketing plans, programs, and an onsite home healthcare agency. She also has related prior experience in sales and marketing at the Esplanade, a Manhattan luxury senior residence, and in the hospitality industry, including management positions at the Holiday Inn, Circle Line Yachts, and corporate sales for a chauffeured transportation network. Victoria has an Associate of Science degree in Travel and Tourism from Kings Borough Community College.

Jeannette Arce-Betances, RN
Care Manager

In her 14 years of nursing experience, Jeannette has developed a broad perspective working with diverse patient populations, including the elderly. She was a Registered Nurse for the Special Services Program (SSP) at C Guardian Society, an HIV program for foster children. She was previously a Junior Public Health Nurse for the NYC Department of Health. Jeannette also served as Patient Care Coordinator/Registered Nurse at North Shore University Hospital in Manhasset, implementing patient care for adult and geriatric patients in the Med/Surgical units and acting as charge nurse and patient advocate. Jeannette also worked as a RN Unit Care Coordinator at Waterview Nursing Care Center in Flushing. Jeannette received her degree as a Professional Registered Nurse from Interfaith Medical Center School of Nursing in Brooklyn, NY. Jeannette has completed and received a certificate as a Geriatric Scholar from CNYGEC, A Geriatric Scholar Certificate (GSC) reflects an individual's commitment to enhancing the care and services provided to older adults.

Alicia Rosana Rolon, RN
Care Manager

Alicia has had broad experience in the healthcare field since obtaining her nursing degree in 1990. Most recently, she has held positions as Supervisor and 3N Unit Nurse at the Highfield Gardens Care Center, a 200-bed nursing home in Great Neck. She worked for about 10 years in healthcare in Argentina in the Intensive Care Unit and in Post Surgery Care at the Italian Hospital and on the Pediatric Unit at the Plaza Hospital, both in Rosario. Alicia was also an intensive care nurse at the Sanatorio Rivadavia. She completed her nursing degree in Buenos Aires, Argentina, and is a licensed Registered Professional Nurse in the State of New York.

Ruth Farrago
Vice President of Regional Operations

Ruth Farrago has over 20 years of experience in health care administration. She was the Administrator of an inpatient and outpatient comprehensive Rehabilitation and Orthopedic Division at Downstate Medical Centers in Brooklyn. She has an extensive background in home care marketing and management having worked for St. Vincent’s Catholic Medical Centers as the Director of Intake and was then the Branch Manager/Administrator at New York Health Care. Ruth was also the Executive Director of Sunrise Assisted Living of East Meadow where she was responsible for the daily operations of the facility, client and family satisfaction, management of the sales and marketing team and coordinated community outreach and events. Ruth has a Bachelors of Science from SUNY College of Oneonta where she majored in Business Economics and she is currently completing a Masters Degree at Long Island University specializing in Gerontology.